United Way Worldwide (UWW) has launched a refreshed brand, which includes a new branding campaign theme, United is the Way™, and a revitalized visual identity, including refreshed colors and fonts, as well as a new look for UWW’s iconic circle of hope logo, which has been unboxed to signify the dynamic nature of the 137-year-old organization.
What United Way stands for
PROMISE | United Way mobilizes communities to action so all can thrive
PILLARS | Connective • Responsive • Scalable
PERSONALITY | Engaging • Energizing • Elevating
Circle of Hope
Our logo symbol, the Circle of Hope, which was created by famed graphic designer Saul Bass in 1972 and has evolved over time, consists of the rainbow of hope, the hand support and the person as a symbol of humanity. Together, they exemplify our personality, which is engaging, energizing and elevating.
Primary logo for use online with white backgrounds
Primary logo for use in print materials with white backgrounds
United Way colors and typography
For additional logo variations or more information about the United Way brand, reach out to Karrie Buratto at 413-442-6948 x11 or kburatto@berkshireunitedway.org.